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First Solution Podcast - with Peter Quintana
We were delighted when Peter was invited by Nigel Church and Paul Hillis of innovative IT support, cyber security specialists and digital transformation experts First Solution to join them for a 'chat' for their podcast.
Clearly differentiate yourself from your competition
Your brand must set you apart from your competitors, and clearly communicate your USPs – what differentiates you. Brands with poor company branding pay 10% higher salaries (source: SmallBiz Genius, 50+ Eye-Opening Branding Statistics – 2020 Edition).
