Complete the hgkc Brand Clarity Scorecard for a snapshot of where your brand is now

The Brand Clarity scorecard presents you with 25 yes/no answers to gauge your view of your brand across 5 dimensions:

  • the emotional Connection your brand makes with your customers
  • how well your brand Consistency builds trust
  • how well your brand resonates with your Customer
  • how well your Creativity has helped you build visual engagement, and
  • how your brand compares with your Competition

In a recent interview, Helen Moloney of All Things Web and Rich Kersey of Ker-Z Creative spoke to Peter Quintana about the 5 pillars of branding, how to get more leads and develop the holy grail of brand advocacy. You can listen to the interview here.

Click here to complete your Brand Clarity Scorecard today. Once you have completed it, you will receive a report of what we think good looks like, and the opportunity to have a meeting with one of our experts to discuss how you could make your brand one that you, your people, and your customers can be proud of.

"It’s useful to break down all the different ways your brand can be touchpoints for your target audience and how well that is working for you compared to your competitors. I recommend completing the Scorecard yourself to gain a valuable insight regarding your company’s brand", Jim Nayak, AMH Projects

The hgkc Brand Clarity Scorecard was first conceived by Mary Cook, The Branding Coach, who became an hgkc client in 2019. Tragically, Mary was diagnosed with cancer shortly after joining our Boot Camp, and passed away only a few months later without ever having the chance to launch her scorecard. We are proud to be carrying on her legacy.

hgkc was born from the realisation that together our combined practical experience and knowledge can offer our clients a broader, deeper and richer experience that will deliver better results faster.