What
The Founders Mentality: How to overcome the predictable crises of growth
Every great business founder has a story to tell, but in reality, every business has two stories: the external story that plays out in the marketplace and is about shareholder returns, market share, profitable growth, acquisitions, awards; and the internal story that is about building the business, the culture of the workforce, systems and processes, learning from experiences - good and bad, change and opportunity, the emotional roller-coaster of wins and losses.
Chris Zook and James Allen discovered, through research, that when companies fail, 90% of the time the root causes are internal.
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