Clearly differentiate yourself from your competition
Your brand must set you apart from your competitors, and clearly communicate your USPs – what differentiates you. Brands with poor company branding pay 10% higher salaries (source: SmallBiz Genius, 50+ Eye-Opening Branding Statistics – 2020 Edition).
According to a recent survey of over 200 organisations conducted by LucidPress in partnership with Demand Metric, 71% of respondents said that the greatest negative impact of inconsistent brand usage is the creation of confusion in the marketplace.
Even if you are already the market leader, continually evaluating your brand against your competition will help you to future-proof your business. To outwit your competitors, you need to know what they are doing and in which direction they are going. You need to be faster and better, and you need to continue to improve your branding to maintain your position.
Knowing how your brand differentiates you from your competitors and makes your customers feel will help you build your brand for the future, and help drive the growth of your business.
Competitive analysis is an honest self-assessment of who and what are the alternatives to the value you are creating. It can reveal important insight on where you can find your brand’s next strengths.
When you understand how you are different, and are able clearly and consistently to communicate those differences to your customers and prospects across multiple channels, they are more likely to choose you.
The Brand Clarity Scorecard – developed by hgkc in partnership with All Things Web and kerZ Creative - will help you understand what you need to do to build a strong brand that consistently keeps the right type of prospects choosing you ahead of your competition.
Contact us today to find out more, or complete the scorecard and then speak to us about the results.