Build a brand to reach and appeal to your specific target market
Among many attention grabbing brand stats, the fact that 73% of people prefer brands that personalize the shopping experience, and 82% of consumers feel more positive about a brand after reading customized content, really highlight how important it is to know your target market.
For your brand to be truly effective, you need to have defined your ideal customer so you know clearly who you are targeting. Then you can design messages and experiences to make them feel you are offering a truly personal service, designed just for them.
You may know who you want to reach, and what you want to tell them. But things have changed. Messages that used to be delivered at conferences cannot be done that way now. The roles that you were targeting may have some different responsibilities. They may be overwhelmed or unfocused as they try to understand what is going on in their business. So be sure your personas reflect the current state of your target audience.
There has never been a no one-size-fits-all marketing strategy that will deliver you the results you're aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers ask for and determining the best channels to deliver it on.
To build a brand that consistently resonates with and attracts your ideal customers in this new normal, you need to understand what people and businesses are doing differently.
Contact is today to find out more, or complete the scorecard and then speak to us about the results.